Engineered for Speed. Built on Data. Our Story
Founded by performance engineer and national champion Dan Bigham, WattShop exists at the intersection of engineering discipline and world-class competition. Born from Dan’s journey through Formula 1 aerodynamics and National, European, World and Olympic silver medal championship success, that foundation remains embedded in everything we build.
Every product is developed with one objective: measurable performance gains that stand up under scrutiny — in the wind tunnel, on the track, and, where it truly matters, in real racing conditions.
WattShop is a performance engineering company specialising in aerodynamic optimisation and speed-focused cycling components.
We develop:
- Aerodynamic cockpit systems
- High-efficiency drivetrain solutions
- Custom performance integrations
- Real-world aero testing methodologies
Unlike lifestyle cycling brands, WattShop was built from testing protocols and performance modelling, not marketing trends.
WattShop serves riders who care about measurable performance:
- Time trialists and track cyclists
- Elite and national-level competitors
- Performance-driven age-groupers
- Athletes and teams seeking marginal gains
If you’re chasing podiums, personal bests, or optimised equipment setups, you’re the rider we design for.
Engineering first. Always.
Dan’s background in aerodynamic development, including designing componentry for Lewis Hamilton and Nico Rosberg at Mercedes AMG Petronas F1 Team, shaped the company’s DNA. Testing discipline, iteration cycles, validation protocols, and data integrity were never optional.
Key differentiators:
- Real-world aero validation (not just wind tunnel numbers)
- Performance modelling integrated into product development
- Products refined through elite competition use
- Direct engineering input from someone who has raced — and won — at the highest level in sport.
We design components the same way a performance engineering group would approach a race car project: hypothesis, test, refine, validate.
WattShop products have contributed to:
- Countless Olympic, World, Continental and National medals and titles
- Professional TT victories
- UCI track world cup victories
- Elite level team integrations
The company grew from solutions originally built to solve real performance problems in elite racing — not from catalogue sourcing or white-labelled hardware.
When performance matters, WattShop perfects the details.
We believe speed is engineered.
Marginal gains are not marketing buzzwords, they are the result of:
- First-principles analysis
- Systematic concept development
- Controlled testing and iteration
- Race-proven validation
WattShop products exist because performance gaps were identified and solved methodically.
What began as one rider applying engineering discipline to his own performance has grown into a team committed to delivering measurable gains to cyclists around the world. But the journey is far from finished.
WattShop continues to evolve and the core principle remains unchanged:
- Identify performance gaps.
- Apply engineering discipline.
- Validate rigorously.
- Refine continuously.
Speed is not accidental. It is engineered. Start at the end.
— Dan, Grant and the WattShop Team