Adjustable Risers & Pole Clamps

Ads - Tier 1

Purpose: Build the WattShop brand.

These are the products people aspire to own and that differentiate WattShop from competitors.

Campaigns should be emotional and aspirational:

• Fast.
• Premium.
• Engineering.
• World-class athletes.
• Beautiful bikes.
• Performance gains.

These are your highest-budget campaigns.

Ads - Tier 2

Purpose: Solve a rider's specific problem.

Each product should answer one question.

• Need to ride narrower?
• Need more stack?
• Need more comfort?
• Better hydration?
• Better computer positioning?

These campaigns are much more educational.

Ads - Tier 3

Purpose: Complete or improve an existing setup.

These are ideal for:

• Retargeting
• Cross-selling
• Dynamic Product Ads
• Email campaigns
• Seasonal offers
• "Customers also bought..."

They'll likely have the lowest cost per purchase because they're lower-value, lower-friction decisions, but they shouldn't consume much cold-acquisition budget.

Ads | Anemoi

Featuring the most popular and premium items from the Anemoi collection.

Ads | Cratus

Featuring the flagship and most popular items from the Cratus range.

Aero Accessories

Aerodynamic Testing

Professional aerodynamic testing for time triallists, triathletes, track and road riders — from the engineers trusted by record-breaking athletes, Olympic champions and WorldTour teams.

All Products

Anemoi

In ancient Greek mythology, the Anemoi (Greek: Ἄνεμοι, "Winds") were the Gods of wind.

Aerodynamic components and accessories.

Anemoi Basebar - Basebar

For use within the Anemoi Basebar collection

Anemoi Basebar - Positional Refinement

For use within the Anemoi Basebar collection

Anemoi Basebar - Supporting Components

For use within the Anemoi Basebar collection

Anemoi Mk1

Anemoi Mk2 - Accessories

For use within the Anemoi Mk2 collection

Anemoi Mk2 - Anemoi Mk2

For use within the Anemoi Mk2 collection

Anemoi Mk2 - Core Components

For use within the Anemoi Mk2 collection

Anemoi Mk2 - Except Extensions

For use within the Anemoi Mk2 collection

Anemoi Mk2 - Positional Refinement

For use within the Anemoi Mk2 collection

Anemoi Mk2 Extensions

In ancient Greek mythology, the Anemoi (Greek: Ἄνεμοι, "Winds") were the Gods of wind.

Apparel

Armrests

Basebar

In ancient Greek mythology, the Anemoi (Greek: Ἄνεμοι, "Winds") were the Gods of wind.

Aerodynamic components and accessories.

BTA Mount

Chainrings

Chains

Consultancy

Conversion Kits & Mount Plates

Crankarms

In Greek mythology, Cratus (Greek: Κράτος, "power, strength") is the divine personification of strength and power.

Drivetrain and efficiency improving components and accessories.

Crankarms - Adapters

For use within the Cratus Mk2 collection