{"title":"Ads - Tier 1","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-end=\"274\" data-start=\"236\"\u003e\u003cstrong data-end=\"248\" data-start=\"236\"\u003ePurpose:\u003c\/strong\u003e Build the WattShop brand.\u003cspan class=\"PDq2pG_selectionAnchor\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"369\" data-start=\"276\"\u003eThese are the products people aspire to own and that differentiate WattShop from competitors.\u003c\/p\u003e\n\u003cp data-end=\"418\" data-start=\"371\"\u003eCampaigns should be emotional and aspirational:\u003c\/p\u003e\n\u003cul data-end=\"516\" data-start=\"419\"\u003e\n\u003cli data-end=\"426\" data-start=\"419\" data-section-id=\"170xekm\"\u003eFast.\u003c\/li\u003e\n\u003cli data-end=\"437\" data-start=\"427\" data-section-id=\"1ny6s8t\"\u003ePremium.\u003c\/li\u003e\n\u003cli data-end=\"452\" data-start=\"438\" data-section-id=\"oaqw73\"\u003eEngineering.\u003c\/li\u003e\n\u003cli data-end=\"476\" data-start=\"453\" data-section-id=\"1j5ylpt\"\u003eWorld-class athletes.\u003c\/li\u003e\n\u003cli data-end=\"495\" data-start=\"477\" data-section-id=\"vt66ch\"\u003eBeautiful bikes.\u003c\/li\u003e\n\u003cli data-end=\"516\" data-start=\"496\" data-section-id=\"1cmxmto\"\u003ePerformance gains.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese are your highest-budget campaigns.\u003c\/p\u003e","products":[{"product_id":"minimoi-extension-poles","title":"Minimoi Mk2 Extension Poles","description":"\u003cp\u003e\u003cstrong\u003ePerformance Benefit\u003c\/strong\u003e\u003cbr\u003eReduce aerodynamic drag while improving comfort and positional stability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat It Is\u003c\/strong\u003e\u003cbr\u003eAerodynamic carbon extension poles designed for industry-standard 22.2mm clamps, bringing Anemoi-inspired performance to existing TT and triathlon cockpits.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest For\u003c\/strong\u003e\u003cbr\u003eRiders seeking improved aerodynamics, comfort and adjustability without replacing their entire cockpit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompatibility\u003c\/strong\u003e\u003cbr\u003eCompatible with standard 22.2mm pole clamps, bar-end TT shifters and SRAM Wireless Blips. Pair with WattShop risers, pole clamps and armrests for a fully adjustable system.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Choose Minimoi?\u003c\/strong\u003e\u003cbr\u003eDeveloped from the Anemoi Extension System, Minimoi combines a UCI-optimised aerodynamic profile, wrist-kink forearm support, integrated computer mount compatibility and extensive reach adjustment in a simple 22.2mm format.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"WattShop","offers":[{"title":"Default Title","offer_id":41622742794420,"sku":"EXT-MINIMOI","price":250.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1405\/7098\/files\/MINIMOI_POLES_2_b9ecd39c-698f-420f-887e-e8671fce31a1.png?v=1736349499"},{"product_id":"cratus-mk2-crank","title":"Cratus Mk2 Crank","description":"\u003cp\u003e\u003cstrong\u003ePerformance Benefit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTested savings of \u003cstrong\u003e0.001–0.002 m² \u003c\/strong\u003eCdA per 10 mm Q-factor reduction, depending on rider.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat It Is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eModular aero crankset with adjustable crank lengths and interchangeable spindle options.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTime trial and triathlon riders seeking maximum aerodynamic and biomechanical optimisation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompatibility\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCompatible with DUB bottom brackets and a wide range of frame and pedal systems. Find our fit calculator \u003ca rel=\"noopener\" title=\"Cratus Mk2 Crank Fit Calculator\" href=\"https:\/\/www.shopforwatts.co.uk\/pages\/crank-fitment-calculator?_pos=1\u0026amp;_psq=crank+fit\u0026amp;_ss=e\u0026amp;_v=1.0\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003ca href=\"https:\/\/www.shopforwatts.co.uk%20%E2%80%BA%20pages%20%E2%80%BA%20mk2-compatibility-guide\" title=\"Anemoi Mk2 Compatibility Guide\" rel=\"noopener\" target=\"_blank\"\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Cratus?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDeveloped for World Hour Record performances and engineered to optimise aerodynamics, biomechanics and drivetrain efficiency\u003c\/p\u003e","brand":"WattShop","offers":[{"title":"Short Armed \/ Straight","offer_id":56331482661247,"sku":"CRANK-SHORT-S","price":1110.0,"currency_code":"GBP","in_stock":true},{"title":"Short Armed \/ +3mm","offer_id":56331482694015,"sku":"CRANK-SHORT-3MM","price":1110.0,"currency_code":"GBP","in_stock":true},{"title":"Long Armed \/ Straight","offer_id":56331482726783,"sku":"CRANK-LONG-S","price":1110.0,"currency_code":"GBP","in_stock":true},{"title":"Long Armed \/ +3mm","offer_id":56331482759551,"sku":"CRANK-LONG-3MM","price":1110.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1405\/7098\/files\/WattShop_Cratus_Mk2_Crank_5.png?v=1771962268"},{"product_id":"anemoi-mk2-extension-system","title":"Anemoi Mk2 Extension System","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eSHORT EXTENSIONS, LONG EXTENSIONS \u0026amp; BRACKETS ARE MADE TO ORDER \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e- Please allow \u003cstrong\u003e4 weeks\u003c\/strong\u003e for manufacture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerformance Benefit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTested reductions of approximately \u003cstrong\u003e0.003–0.004 m² CdA\u003c\/strong\u003e versus the original Anemoi Mk1 system, with results varying by rider and position.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat It Is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eModular aero extension and cockpit system.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTime trial and triathlon riders seeking maximum adjustability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompatibility\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCompatible with a wide range of bikes, basebars and shifters. Find our compatibility checker \u003ca href=\"https:\/\/www.shopforwatts.co.uk\/pages\/mk2-compatibility-guide\" target=\"_blank\" title=\"Anemoi Mk2 Compatibility Guide\" rel=\"noopener\"\u003eHERE\u003c\/a\u003e\u003ca href=\"https:\/\/www.shopforwatts.co.uk\/pages\/anemoi-mk2-fit-and-uci-compliance-calculator\" title=\"Anemoi Mk2 Compatibility Guide\" rel=\"noopener\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.shopforwatts.co.uk%20%E2%80%BA%20pages%20%E2%80%BA%20mk2-compatibility-guide\" title=\"Anemoi Mk2 Compatibility Guide\" rel=\"noopener\" target=\"_blank\"\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Anemoi?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFully modular ecosystem designed around fit, performance and future upgrades.\u003c\/p\u003e","brand":"WattShop","offers":[{"title":"Standard (Carbon)","offer_id":57016424956287,"sku":"EXT2-STD","price":1440.0,"currency_code":"GBP","in_stock":true},{"title":"Short (Alloy)","offer_id":57016424923519,"sku":"EXT2-S","price":1240.0,"currency_code":"GBP","in_stock":true},{"title":"Long (Alloy)","offer_id":57016424989055,"sku":"EXT2-L","price":1440.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1405\/7098\/files\/WattShop_Anemoi_Mk2_Extension_System_7.heic?v=1771962331"},{"product_id":"anemoi-basebar","title":"Anemoi Basebar","description":"\u003cp\u003e\u003cstrong\u003ePRODUCT MADE TO ORDER - \u003c\/strong\u003ePlease allow \u003cstrong\u003e4 weeks\u003c\/strong\u003e for manufacture.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"208\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"0\" data-end=\"23\"\u003ePerformance Benefit\u003c\/strong\u003e\u003cbr data-start=\"23\" data-end=\"26\"\u003eWind tunnel testing at the Silverstone Sports Engineering Hub demonstrated CdA savings from \u003cstrong data-start=\"122\" data-end=\"133\"\u003e0.006m²\u003c\/strong\u003e in high-yaw conditions. See performance graphs below for detailed results.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"210\" data-end=\"330\"\u003e\u003cstrong data-start=\"210\" data-end=\"224\"\u003eWhat It Is\u003c\/strong\u003e\u003cbr data-start=\"224\" data-end=\"227\"\u003eA modular aerodynamic basebar platform forming the foundation of the WattShop Anemoi cockpit ecosystem.\u003c\/p\u003e\n\u003cp data-start=\"332\" data-end=\"448\"\u003e\u003cstrong data-start=\"332\" data-end=\"344\"\u003eBest For\u003c\/strong\u003e\u003cbr data-start=\"344\" data-end=\"347\"\u003eRiders seeking a highly adjustable, future-proof cockpit without sacrificing aerodynamic performance.\u003c\/p\u003e\n\u003cp data-start=\"450\" data-end=\"599\"\u003e\u003cstrong data-start=\"450\" data-end=\"467\"\u003eCompatibility\u003c\/strong\u003e\u003cbr data-start=\"467\" data-end=\"470\"\u003eCompatible with the WattShop Anemoi Extension System, Minimoi Cockpit, Adjustable Risers, Pole Clamps, Armrests and associated Anemoi accessories.\u003c\/p\u003e\n\u003cp data-start=\"601\" data-end=\"868\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"601\" data-end=\"616\"\u003eWhy Anemoi?\u003c\/strong\u003e\u003cbr data-start=\"616\" data-end=\"619\"\u003eMost integrated cockpit systems force riders to compromise between aerodynamics and adjustability. Anemoi combines wind tunnel-proven performance with a modular architecture that allows positions to evolve as fit and performance requirements change.\u003c\/p\u003e","brand":"WattShop","offers":[{"title":"Standard","offer_id":57826849915263,"sku":"BASEBAR-STD","price":1285.0,"currency_code":"GBP","in_stock":true},{"title":"Cover Kit","offer_id":57826849948031,"sku":"BASEBAR-CK","price":1285.0,"currency_code":"GBP","in_stock":true},{"title":"Frame Specific","offer_id":57826849980799,"sku":"BASEBAR-FS","price":1520.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1405\/7098\/files\/E4C894FD-8923-4A85-BA7C-5377E028B970.jpg?v=1732540175"},{"product_id":"cratus-crankarms","title":"Cratus Crankarms","description":"\u003cp data-sleek-node-id=\"1xM1gi\"\u003e\u003cstrong data-sleek-node-id=\"tlF9TZ\"\u003ePerformance Benefit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-sleek-node-id=\"xqrIEg\"\u003eTested savings of\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-sleek-node-id=\"wOGfJi\"\u003e0.001–0.002 m²\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eCdA per 10 mm Q-factor reduction, depending on rider.\u003c\/p\u003e\n\u003cp data-sleek-node-id=\"zFLanl\"\u003e\u003cstrong data-sleek-node-id=\"osKsKE\"\u003eWhat It Is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-sleek-node-id=\"RNkTJ5\"\u003eAdjustable-length crankarms designed for compatibility with leading spider-based power meters.\u003c\/p\u003e\n\u003cp data-sleek-node-id=\"8vbdLY\"\u003e\u003cstrong data-sleek-node-id=\"3IZlf3\"\u003eBest For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-sleek-node-id=\"LbM4Fs\"\u003eRiders seeking Cratus fit optimisation while retaining their preferred power meter system.\u003c\/p\u003e\n\u003cp data-sleek-node-id=\"m8fdb9\"\u003e\u003cstrong data-sleek-node-id=\"F73xrd\"\u003eCompatibility\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-sleek-node-id=\"cLJbvQ\"\u003eCompatible with a range of leading spider-based power meters and drivetrain configurations. 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